When planning your grand opening it is important to stay organized and plan ahead. Choosing a date early, creating a guest list, planning the event, and advertising for the grand opening are all very important milestones. Creating a memorable event while staying on budget is the ultimate goal when planning a grand opening and there are steps that must be taken months in advance. These tips will help make your grand opening event successful.
Two to Three Months Out
There are several tasks that need to be completed at least two to three months in advance. First, choose a date that will not be the official opening date for your business to host a soft opening. It is important to have some time to work out the kinks in the business before having your grand opening. A soft opening is the real opening a few weeks before your grand opening event.
Next, think about your guest list. When it comes to creating the guest list, it is important to know who the target audience for your business will be. Inviting local celebrities is a great way to increase word of mouth and increase the buzz around your grand opening. Inviting the mayor or members of the city council to do the honors, like cutting the opening ribbon, may help your business end up in the local news channels.
Two to Three Weeks Out
Two to three weeks in advance is a good time to start advertising and to let the local media know that you will be having an event. You can create a press kit, phone the local paper and radio stations, or even send out a press release to increase the visibility of your event. Some additional ways to advertise while you are out in public are to hand out fliers, brochures and business cards, or have shirts or hats printed that have your business information or logo. Word of mouth and social media are the newest ways to spread the word about upcoming events.
You also will want to think about items that you may need to rent to ensure your grand opening is a success. With all of the decisions that you have to make to create a successful grand opening, you need to find an affordable rental company that offers a wide selection. Big AZ Promotions can supply high quality rental items that will make your grand opening a hit with the whole community.