Holiday Marketing Tips: The Science of Generating Excitement For Your Sales During the Holiday Season
The key to holiday sales success is to create an atmosphere that is filled with excitement. Take advantage of the holiday season to turn heads, make folks stop, increase foot traffic, boost sales, and spread the holiday cheer with some colorful inflatables that ring in the spirit of the season.
Black Friday, Small Business Saturday and the pre-Christmas sales season are fast upon us. The first step to making your holiday sales season a success to plan ahead. This will give you more time to create a budget for promoting your holiday sales and ample time to find and hire any marketing partners you need. Determine the key sales dates and work backwards from those dates to create a timeline for meeting all the required deadlines to make your sales season a success.
There are many tactics that are proven to draw traffic into your store. One tactic to consider is offering two-for-one or buy one, get one half off promotions, and highlighting these with eye-catching signage either outside your store or in the storefront windows. Holiday inflatables can be useful for attracting attention to these promotions Heat maps have shown that people are attracted to hot colors like red and things that look out of the ordinary and stay locked on those elements. Keep visitors engaged on these elements with colorful inflatables. Just imagine how quickly trade show visitors would lock in on your store if it held a 15-foot red Santa or snowman.
Create a Holiday Buzz
Another tactic to generate holiday buzz for your business is to host events at your store. By planning to host a festive event at your store, you can attract potential customers. For best results, pick an event that aligns closely to your business goals. For example, a bookstore might host a holiday book reading with Santa or a pet store might offer photos pet photos with Santa. Whatever you choose, promote your event using attractive signage and spark curiosity to get people in the door.
Other businesses, like car dealerships, often offer impressive end of year sales promotions but consumers may find the holiday season too demanding to make it to the dealership. Parents in particular may not find the idea of heading into the dealership with their kids in tow very compelling. If your business requires the undivided attention of your consumer, holiday events that add bounce houses or inflatable obstacle courses can provide kids with the entertainment they need to allow salesman to finalize the sale.
The holiday sales season is the last big push businesses have to secure revenue for the year. With careful planning, and the right tools to attract and retain consumer attention, your holiday sales season can be a success.